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Retail Instability Forces Shift in Strategy for Sustainable Small Brands

photo: couriermedia
  • The pandemic has forced small, sustainable fashion brands like Mara Hoffman to rethink the viability of wholesale relationships they long relied upon.
  • Direct sales give brands more control over inventory orders and distribution, something particularly important to sustainable brands that don’t want to bend their practices to demand.
  • Retailers still play a part as marketing partners, but the uneven power dynamic between retailers and brands is increasingly apparent.

Favorite Trend From The Golden Globes Was Sustainability


Nowadays, award shows are about a lot more than celebrities getting dressed up and winning statues. Instead, these influential events are used as opportunities to bring up bigger issues, whether it be through the speeches told or the outfits worn. And last night’s Golden Globes was no different. In light of the devastating wildfires that are currently blazing in Australia, a number of attendees, including Cate Blanchett, Ellen DeGeneres, and Pierce Brosnan, used their time on stage to ask their friends and colleagues — and the millions of viewers watching on TV — to donate whatever money they could to the cause. Others used the opportunity to make an even bigger statement — and a fashion one, at that.

Chinese artist is turning trash into high fashion

Two pairs of dusty, pastel-orange roller skates. A ram's skull. Several meters of tangled, bright red rope. They aren't the sort of items you'd find in the great fashion houses of Europe or on North American catwalks.

How Zara plans to make fast-fashion more sustainable

Zara built a $20B empire on fast fashion. Now it needs to slow down

Last week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling. But it needs to rethink the design of its clothes, not just how they are manufactured. 

Why The Circular Economy Will Not Fix Fashion's Sustainability Problem

Fashion has a sustainability problem. In 2015 the industry was responsible for the emission of 1,715 million tons of CO2. It’s about 5.4% of the 32.1 billion tons of global carbon emissions and just second after the oil and gas industry. Global apparel and footwear consumption are expected to nearly double in the next 15 years–and so its negative impact on the environment.

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